VIZIO Sales Grow Twice as Fast as the Industry

-VIZIO led the industry with 31% quarter over quarter sales growth, almost doubling the industry average of 16%

-Nearly 40% of VIZIO's US shipments in Q2 were LED LCD HDTVs, among the largest LED product mixes in the industry

-VIZIO shipped over 500,000 LED HDTVs in the US in Q2, making them a leader in the industry

-VIZIO has 3 of the 5 best selling HDTVs in Q2, including the best selling LED LCD HDTV

IRVINE, Calif., -- VIZIO, maker of America's Best Selling LED LCD HDTV, headquartered in Irvine, CA, announced that it outperformed the industry in overall sales growth quarter over quarter, which was propelled by the success of its advanced technology products. In the second quarter, VIZIO shipments were up 31% QoQ, the largest in the industry, and almost doubled the U.S. LCD TV market growth of 16%. Much of this success was driven by consumer adoption of VIZIO's larger-sized models (40"+), connected TV platform, known as VIZIO Internet Apps (VIA), and LED LCD HDTVs. LED shipments increased 176% over Q1 2010 and represent almost 40% of VIZIO's product mix, making VIZIO one of the industry leaders in LED backlight technology.

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"During the second quarter, VIZIO concentrated on pushing the envelope for higher performance products, while remaining committed to providing consumers with incredible value," stated Laynie Newsome, VP of Sales and Co-Founder, VIZIO. "It has been proven that consumers are embracing our strategy, as they have purchased increasingly more of our LED and VIA models in larger sizes."

VIZIO's value proposition, providing consumers with HDTVs of the highest quality that feature the latest technologies at affordable prices, continues to resonate with consumers as evidenced by the 1.394 million TVs sold in Q2 2010. Resulting in VIZIO going up 31% from 1.066 million TVs sold in Q1 2010.

"Although the official recession is over, consumers are still spending cautiously and looking for great value when buying TVs, exactly the proposition offered by VIZIO. In addition, Internet connected TVs are one of, if not THE, most important technology feature trend in TVs today and VIZIO is capitalizing on the trend with their VIA line of connected TVs," stated analyst Paul Gagnon of DisplaySearch.

iSuppli U.S. Market Tracker – Q2 2010 Results



Rank


Brand


Unit Shipments (000's)


Unit Share


1


Samsung


1,448


19.7%


2


VIZIO


1,394


18.9%


3


Sony


806


10.9%


4


LG


646


8.8%


5


Sanyo


506


6.9%


6


Toshiba


402


5.5%


7


Panasonic


227


3.1%


8


Sharp


176


2.4%


Others


1,758


23.9%


Total


7,363


100%






Further displaying VIZIO's growing popularity is Quixel Research's Q2 list of the Top 5 Best Selling models in the US LCD TV market. A total of three VIZIO LCD TV models ranked among the top five best selling TVs in the US. VIZIO had the best selling LED LCD HDTV in the U.S., the 26" M260VA, which was also the first LED model to ever crack the Best Sellers list.

Quixel Research Market Update – Q2 2010

Top 5 Best Sellers by Units



Manufacturer


Product


Size


Resolution


Aspect Ratio


List Price


VIZIO


E320VL


32"


HD 720


16x9


$469.00


Sony


KDL-32BX300


32"


HD 720


16x9


$449.00


VIZIO


E370VL


37"


HD 1080


16x9


$559.99


Samsung


LN32C350


32"


HD 720


16x9


$499.00


VIZIO


M260VA (LED)


26"


HD 720


16x9


$379.00






"Consumers are continuing to purchase TVs with the newest advanced features such as LED backlighting, but still remain price/value sensitive," stated Tamaryn Pratt, Analyst at Quixel Research. "This is evidenced by Quixel's Top Selling SKUs in the second quarter, where two VIZIO models represented the most advanced technologies, one of which was the first ever LED LCDTV model to make the top list."

About VIZIO

VIZIO, Inc., "Where Vision Meets Value," headquartered in Irvine, California, is America's HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead in U.S. TV sales. Since 2007 VIZIO HDTV shipments remain in the TOP ranks in the U.S. and was #1 for the total year in 2009. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO's products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, Good Housekeeping's Best Big-Screens, CNET's Top 10 Holiday Gifts and PC World's Best Buy among others. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.