Virtual operator “[Alle]” leaves for the Russian market for mobile connection

The operator of MTS and X5 Retail Of group N.V., the most important in Russia by the volumes of sales retail company, declared about the starting of the new virtual operator (MVNO) “Of [alle]” on the base of network MTS.

As companies note, “[Alle]” - brand for the economical users, which distinguishes the advantageous cost of services to connection and integration with the storage system of marks for the permanent buyers, who participate in the programs of loyalty “club cross-road” and “magic map” (“roundabout”). The subscribers of new network have 3 methods to accumulate the marks: with the aid of the entering bells, the outgoing bells, with the aid of the accomplishment of purchases.

To spend [bonusnye] marks it is possible after paying the services “Of [alle]” and to, thus, decrease its expenditures for conversations. The first product - the starting complete sets of the tariff plan “1-2-3” with the [brendirovannoy] SIM- map from the operator “[Alle]” will begin to be sold since August 4, 2010 into the network of stores “cross-road” and “the roundabout” in the territory of Moscow and Moscow region. The special feature of tariff plan is the low cost of bell inside the tariff also on the telephones of other operators of connection. Thus, the cost of bells to the mobile numbers of other networks and urban on Moscow and Moscow region in the minute will not exceed 2,00 rubles. But the cost of the sending of SMS- communications - 1,00 rubles.

With the purchase of starting tariff “1-2-3” buyers wait the gifts: 50 free vocal minutes even 50 free SMS of the communications to subscribers of network “[Alle]”. By those, who yet does not participate in the programs of loyalty, will be proposed the free map of a participant in the program.

The cooperation deal between X5 Retail Of group and MTS was signed in May 2010. Within the framework partnership company MTS will provide the subscribers “Of [alle]” with the complete packet of services to the connection of standard GSM (including oral communication and all basic services, such as [rouming], the mobile Internet, SMS and MMS). X5 Retail Of group, which allows services under its own commercial stamp, establishes tariffs, it is occupied by attraction and servicing of subscribers, and also is accomplished the information tracking of proposals in the stores.