Sports and Celeb Websites Go Live with Interactive Content Experience

Online publishers enhance editorial and keep consumers on-site with netBAT.

IRVINE, Calif., -- Sports and celebrity websites FantasyFootball.com, Rotowire.com, Hollywoodrag.com, PathToTheDraft.com, SportsAgentBlog.com, and usfutblog.com are now offering consumers an interactive editorial content experience related to their favorite stars. netBAT (www.netbat.com) transforms celebrity images and articles into "portals of engagement" containing multimedia apps highly relevant to the featured content. Brand Affinity Technologies (BAT) created this new content experience which makes it easy for people to access and interact with news, video clips, information, social media feeds and more – without leaving the page they're on. The publishers join popular websites such as New York Daily News and North Jersey Media Group in a bid to keep consumers engaged on-site with the sports and celebrity content that interests them most.

"netBAT adds tremendous value at a time when publishers are exploring new ways to attract and retain website visitors," said Darren Heitner, CEO of SportsAgentBlog.com. "By adding an interactive layer to our existing editorial, the content on our site becomes richer and more versatile, giving our community a truly immersive experience."

As consumers view website content, the netBAT app tray appears superimposed over celebrity images and other editorial, providing direct access to third-party information and engagement opportunities associated with the featured star – the very things that, in the past, consumers would leave a website, and go search to find. Current apps include: links to recent news and lifestyle stories, related video clips, social interactions, celebrity popularity ratings, media, and games.

"netBAT turns static celebrity editorial into dynamic portals of engagement," said Ryan Steelberg, President and CEO of BAT. "Leveraging our proprietary celebrity research engine, we're combining premier Web content with the interactivity and capabilities consumers crave, delivered through a suite of apps in a way that benefits consumers, publishers, and sponsors."

netBAT is the newest offering from Brand Affinity Technologies, which came to market last year with a sophisticated research engine that provides daily "affinity intelligence" on more than 38,000 celebrities (based on analysis of media exposure, popularity, achievements, and fan base), and a Platform used by advertisers to identify and secure endorsement talent. In the past 12 months, BAT has powered cross-media campaigns for brands including AT&T, Ford, Comcast, Intuit, and Samsung, featuring stars such as Drew Brees, Chris Berman, Lamar Odom and Miles Austin.

About Brand Affinity Technologies, Inc. (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT's research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 celebrities and star athletes. BAT also engages consumers directly through netBAT (www.netbat.com), which transforms celebrity content into portals of engagement on leading websites. Learn about BAT in Fortune Magazine at www.fortune.com/bat. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter:@BATimpact.