Safaricom personalizes mobile service

Implements Nokia Siemens Networks’ subscriber data management platform.

Leading Kenyan telecoms operator Safaricom will soon be able to offer new, personalized services to its subscribers. The operator is deploying Nokia Siemens Networks’ Subscriber Data Management (SDM) platform to pull together subscriber data that currently resides on multiple databases. The platform will allow Safaricom to gain better insight into the needs and likes of its customers and offer targeted services. The deployment is part of Safaricom’s transition to an all-IP network.

“We want customers that stay with us because we offer the specific services they love,” said John Barorot, chief technology officer, Safaricom. “Nokia Siemens Networks’ subscriber data management platform helps us understand the needs and demands of our subscribers. This enables us to provide more customized and secure services and that makes for happier customers.”

“A central, unified data base allows secure, seamless data management for services and applications,” added Manfred Egger, head of Safaricom customer team, Nokia Siemens Networks. “By bringing together subscriber data, Safaricom will obtain insight into its subscribers’ behavior and be able to offer customized services that meet their varied interests.”

Nokia Siemens Networks will supply its subscriber data management solution, including the One-NDS real-time subscriber data repository, to consolidate subscriber data from multiple applications*. The consolidation is far more efficient than managing multiple databases for different applications, including Home Location Register (HLR), Home Subscriber Server (HSS) and converged Data Authentication, and provides a converged platform that makes it easier to create and deliver new services.

Nokia Siemens Networks will also enhance Safaricom’s network management system to enable better monitoring and optimization of its network. Integration and consulting services will be provided to ensure a smooth implementation.
About Safaricom

Formed at the turn of the decade following the liberalization of Kenya’s telecoms sector as a joint venture between global leader Vodafone of the UK and the government of Kenya, Safaricom has firmly established its credentials as a regional leader, spawning a virtual telecoms revolution in Kenya.

Growing from its cradle in mobile voice services, Safaricom is a total telecoms company. The firm, which has a subscriber base of over 16 million, offers all telecoms services under one roof: mobile and fixed voice and data services on a variety of platforms: Kenya’s widest and only 3G network; a growing fibre optic cable footprint and its most expansive WIMAX presence. For more details please go to: http://www.safaricom.co.ke/