Primetime Emmy Awards® Use Nixle to Text Viewers About the Big Winners, Red Carpet Action, and Behind-the-Scenes Happenings

LOS ANGELES -- The Academy of Television Arts & Sciences has chosen to use Nixle WireWords as its exclusive text messaging partner for the upcoming 62nd Primetime Emmy® Awards, to be broadcast live on NBC on Sunday, August 29. By texting the keyword "Emmys" to 888777, viewers will receive up-to-the-minute news and announcements directly to their mobile phones from Emmy insiders at the Nokia Theatre in the run up to and during this year's broadcast. Find out who's taking home the big prizes, see what's happening on the Red Carpet, and get the latest dish and pictures.

"Never before have our viewers been able to be in such direct contact with all things Emmy. The Emmy fan community is highly interactive, following us on Facebook and Twitter. Nixle's technology allows us to take the next step and directly message our audience, making them truly feel they are part of the festivities," said Television Academy Chairman John Shaffner.

The Television Academy will be using Nixle's powerful and secure text messaging tools, which include simultaneous updating to Facebook and Twitter, to link the audiences to stories, pictures, and alerts to enhance the Primetime Emmy experience.

"We are honored to have been selected by the Television Academy this year to bring the audience even closer to the 62nd Primetime Emmy Awards," Nixle Founder and President Craig Mitnick said. "We believe Nixle provides the perfect complement to the Emmys' marketing and advertising campaign and the broadcast, especially since it is live across the country."

Since launching 17 months ago, Nixle's national-to-hyperlocal technology, including the secure Municipal Wire, has been adopted by over 4,300 public safety and government organizations in all 50 states, including the police departments and public agencies in Los Angeles, Baltimore, Chicago, Minneapolis, Dallas, and San Diego. Nixle has recently expanded that service to include media companies, advertisers, retailers, and small-to-medium sized businesses, offering the same trusted SMS messaging platform for content including news, alerts, special offers, discounts, and coupons to customers.