Mobile Marketing Strategies Front and Center at CTIA ENTERPRISE & APPLICATIONS™ 2010

Media, Mobile and Advertising Influencers Come Together to Share Best Practices at CTIA Mobile Marketing & Promotion Pre-Conference.

WASHINGTON -- According to M:Metrics, the global mobile advertising market will be valued at over $16 billion by 2011. At CTIA ENTERPRISE & APPLICATIONS™ 2010, attendees will learn first-hand how the most successful brands leverage mobile marketing strategies during a full-day pre-conference event entitled "Mobile Marketing & Promotion." CTIA ENTERPRISE & APPLICATIONS will take place in San Francisco at Moscone Center West October 6-8, 2010; partner conferences will begin on October 5.

"Mobile Marketing & Promotion" takes place on Tuesday, October 5 from 9:00 a.m. to 5:30 p.m. Speakers representing wireless carriers, ad agencies, brands, sports, and media organizations will share case studies, technology tips and strategies to connect with consumers via mobile. The full-day seminar will also feature a keynote address from William Hsu, chief product officer at AT&T Interactive, who will speak about the mobile opportunity from his unique perspective as both a network operator and brand champion.

"With mobile phone subscriptions topping 5 billion globally and an explosion of new smart devices, it's clear that mobile branding campaigns will continue to command a greater share of marketing spend," said Robert Mesirow, CTIA vice president and show director. "With such a huge growth opportunity before us, the industry's top influencers are gathering at CTIA ENTERPRISE & APPLICATIONS to develop next-generation strategies for using the mobile channel to build relationships with consumers."

CTIA has invited speakers from across the mobile advertising value chain to participate in the "Mobile Marketing & Promotion" conference. Companies represented may include: AdMarvel; BET; CBS; CNBC; Handmark; MLB; Motricity; NBA; OpenMarket; Pinger; Qualcomm; Samsung; Skyrocket; Target Corporation; Telcordia Technologies; Univision; USA TODAY/Gannett Digital; and Yahoo!; among others.

For more information on the "Mobile Marketing & Promotion" pre-conference event, visit: www.ctiaenterpriseandapps.com/events/eventdetails.cfm/1128.

CTIA Educational Sessions will explore the mobile marketing opportunity further October 6-7, from panels discussing in-game advertising and marketing analytics to sessions about engaging retail customers and employing location-based services. Additional details on this fall's CTIA Educational Sessions may be found at: www.ctiaenterpriseandapps.com/info/index.cfm/ctia-educational-sessions.

Press Registration is now open, visit: www.ctiashow.com/pressreg

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About CTIA Shows

CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS™ 2010 takes place in San Francisco, October 6-8. International CTIA WIRELESS® 2011 takes place at the Orange County Convention Center in Orlando, March 22-24. Visit www.ctiashow.com.

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.