J'son & Of partners Of consulting: “Russian market for the specialized devices for reading”

According to the results of the study of the company Of j'son & Of partners Of consulting of the Russian market for the specialized devices for reading, it continues to remain one of the dynamic in the segment “portable technology” and shows steady positive dynamics. In 2007 sales were calculated by thousands of devices per year; in Russia were in 2008 realized about 60 thousand pcs, and into 2009 even in spite of the stressed economic situation occurred an explosive increase in the market to 250 thousand devices.

It remains in 2010 dynamics of an increase in sales: in the first half-year in the country are already sold about 180 thousand devices (about 85 thousand - in the first quarter and about 95 thousand - in the second). With the retention of the current market behavior its volume in 2010 will be about 440 thousand pieces.

In the company they note that in Russia practically it was not carried out any significant advertizing campaigns of the specialized devices for reading, information about them is extended in essence through the network the Internet. In 2009 for the market for the specialized devices for reading focused attention largest [riteylery] of digital computer technology (“To [evroset]”, “connected”, “ion”, “M of video”, “[Eldorado]”), however, in spite of this, more than 50% sales, until now, are fallen to the small Internet- stores and the narrowly specialized [nesetevye] stores of digital computer technology.

According to the estimations Of j'son & Of partners Of consulting, the incipient competition between the producers of those completing will lead to the fact that significant reduction in the final cost of the apparatuses (potentially to 6000-7000 rub.) in 2011 will occur the second wave of an explosive increase in the Russian market, as a result of which will begin.