Ericsson drives the future TV experience at BIRTV

Demonstrating next-generation consumer TV solutions
Chinese debut of innovative products for high quality, multi-screen TV
Enabling operators to improve picture quality and increase revenues

Ericsson (NASDAQ: ERIC) will demonstrate a range of solutions at BIRTV 2010, August 23-26, 2010 that enable consumers to access next-generation television experiences such as HD, 3D TV and video on demand. From on board its own truck that will be located inside the exhibition hall, Ericsson will show broadcasters and operators how it is enabling the reality of creating, managing and delivering these enhanced consumer TV services with the latest technology solutions and system integration services.

"Our truck at BIRTV will feature the Chinese debut of a number of innovative products that enable operators to enhance their content value by providing the services that consumers are demanding," said Dario Choi, Head of Asia Pacific, Solutions Area TV, Ericsson. "With bandwidth at such a premium for a multitude of enhanced services such as video on-demand and convergence of broadcast and broadband, operators require solutions that enable them to provide these at premium quality levels. We are looking forward to meeting visitors to the show and inviting them to step on board our truck to discuss how Ericsson is enabling the next-generation television experience."

Visitors to Ericsson's truck at BIRTV can view a number of demonstrations that show how the company’s solutions enable each part of the chain, from acquisition through delivery and consumer experience. The truck will feature several demonstration areas that will show new products for the first time in China and focus on:

Enhancing the consumer experience: Ericsson will showcase a number of innovations that enhance the user experience – from HDTV, to emerging service offerings such as over the top (OTT). Visitors can see a live demonstration of Ericsson Over-The-Top solution and the impact it has on the consumer experience the Hybrid Television Services CASPA&trade On-Demand service on TiVo&trade.

The CASPA On-Demand TiVo service, which is driven by a complete suite of Ericsson software solutions including WatchPoint® Content Management System (CMS), OpenStream® Digital Services Platform, Xport® Producer storage encoding platform and AdPoint® Advanced Advertising Platform, will demonstrate the ability to give users true on-demand entertainment alongside the free-to-air digital terrestrial TV services available via the TiVo media device.
Managing bandwidth and delivering the best picture quality: Ericsson knows, through the Ericsson Consumer Lab studies, that picture quality is one of the most critical factors demanded by consumers. On public display for the first time in China, Ericsson will debut its complete Video Processor Chassis (VPC), a high density, multi-functional, video processing platform designed for the evolving requirements of today's broadcasters.
Content Management and Packaging: BIRTV will see the China debut of Ericsson's Xport® Time-Shifted Television (TSTV) solution, uniquely designed to provide consumers with a range of time-shifted TV choices, including Networked Personal Video Recording (nPVR), Delay TV, Restart TV, Remote Storage Digital Video Recorder (RS-DVR) and – Video On-Demand (VOD).
The demo area will also debut the WatchPoint® Content Management System (CMS), a revolutionary metadata and content library designed for the centralized management of any metadata format, content type, and any workflow process. The system provides the infrastructure for an efficient multi-screen strategy, accelerating the availability of on-demand viewing on multiple platforms including mobile.